Monroe - Technology Driven Safety

Marketing

Monroe shock absorbers set the benchmark for sheer technical excellence, build quality, reliability and ease of fitting.

As you’d expect from the market leader, we’ve also taken the initiative on the marketing front with a dynamic new advertising campaign using the theme ‘Just drive’.

The simple overriding message is with Monroe’s technology driven safety, motorists can ‘just drive’ knowing they’re driving with the safety and control provided by the world’s preferred shock absorbers.

You’ll see the print component of the new campaign appearing in high profile mainstream motoring and car enthusiast magazines.

The magazine campaign is also supported by radio in major markets across Australia as well as new point of sale and promotional material.