Drive Safe a Big Winner
At the end of 2016, Monroe launched a new online marketing initiative devised to promote safer driving, while delivering more customers to Monroe Safety Specialists at www.monroedrivesafe.com.au.
A popular video competition took place to launch this, with road user involvement generating a 40% increase in the number of searches on the Monroe Dealer Locator page. This saw 4,800 searches take place during this time frame.
The competition advertisements on Monroe’s Facebook page gained over 170,000 impressions from more than 75,500 visitors, while more than 3,200 people visited the competition page. The video entries received for the competition gained more than 13,400 views.