Monroe plays a key role in promoting road safety during Fatality Free Friday
June, 2011- Australia's top selling brand of replacement shock absorbers, Monroe, played a key role in the promotion of safer driving during this year's Fatality Free Friday event.
Being the nation's only community based road safety initiative, Fatality Free Friday has the goal to have one day when not a single road fatality occurs, this year's day being Friday May 27 across Australia.
To action this, events are staged in major Australian capital cities to generate public awareness and media coverage for the unnecessary loss of life that takes place on our roads each year. To graphically demonstrate this, 1,500 pairs of shoes are displayed at each event to symbolise the lives of men, women and children lost each year on our roads.
The Fatality Free Friday events saw involvement from the Police Force, along with local and state governments. At the Melbourne event held at Federation Square in the bustling city centre, Monroe was represented by the company's Safety Ambassador, V8 Supercar driver Mark Winterbottom.
Together with Fatality Free Friday patron and tireless road safety campaigner Bev Brock, the message to the public was very clear. By taking the Fatality Free Friday pledge to drive safer, we are all making an important step towards reducing the needless loss of life that takes place each year on our roads.
Monroe representatives joined Mark Winterbottom to hand out blue Fatality Free Friday wristbands to the many people who visited the event. Members of the public were then encouraged to take the Fatality Free Friday pledge on line at booths located within the event.
According to Tenneco Aftermarket Director Roger Lassen, All of us at Tenneco are passionate about road safety. First and foremost is the importance of motorists to take and then action their pledge to drive as safely as possible. Also of prime importance is for motorists to ensure that they are driving safe cars. Linking Monroe to this community based initiative makes sense as reducing stopping distances and improved steering and handling can all be gained by replacing worn shock absorbers.