Monroe News

Australia’s market leader in ride performance products, Monroe Australia, returns as major sponsor of the country’s largest automotive aftermarket trade show, the Australian Auto Aftermarket Expo to be held at the Melbourne Convention and Exhibition Centre from April 16-18, 2015.

This is the third year that Monroe, Australia’s number one aftermarket shock absorber and ride performance product brand, has been the major sponsor of this premier automotive industry event. This trade exhibition showcases a dynamic manufacturing, sales and service industry that generates an annual turnover of more than $5.2 billion and employs more than 21,000 Australians.

The 2015 Australian Auto Aftermarket Expo is set to be the biggest yet in the history of this bi-annual trade show that brings together Australian and global automotive aftermarket brands and services over three hectic days. The event also includes a number of industry seminars and training sessions, while hosting thousands of trade customers, joined by international and local buyers.

“We are delighted to once again return as the major sponsor of the 2015 Australian Auto Aftermarket Expo,” stated Monroe Australia Aftermarket Director, Roger Lassen. “This is such a key industry event and Monroe’s leading status in the aftermarket is re-affirmed strongly to our customers by taking on the major sponsorship of this trade show. No event in our region compares to the size and success enjoyed by exhibitors at the Australian Auto Aftermarket Expo and we look forward to showcasing more of our world class ride performance products along with having the valuable opportunity to meet face to face with our trade customers at the show.”

As with every Australian Auto Aftermarket Expo, Monroe Australia looks forward to revealing new, innovative and market driven aftermarket products, services and trade promotions at the 2015 event. A major drawcard to the Monroe Australia stand will be a competition for trade visitors to win an original Mark “Frosty” Winterbottom racing helmet as worn by the company’s famed safety ambassador.

Monroe trade customers can find out more about the 2015 AAA Expo and register to attend online at www.aaaa.com.au

monroe-drive-issue-2-expo